What we learned in Cleveland about networking, practical expertise, and closing the gap between strategy and execution
Every June, healthcare business leaders, consultants, advisors, and practice professionals come together to compare notes on what it really takes to run a successful practice. This year, that conversation took place at the Hilton Cleveland Downtown during the 2026 Annual Conference of the National Society of Certified Healthcare Business Consultants (NSCHBC), held June 3–5.
Alex Corrigan and Nathan Bush attended on behalf of snapscale. They came back with new connections, promising referral opportunities, practical insights, and a stronger appreciation for the consultants helping physicians turn clinical expertise into sustainable businesses.
More importantly, the conference reinforced an idea we see every day: knowing what a practice needs to change is only part of the challenge. The other part is having the people and operational capacity to make those changes happen consistently.
Key Takeaways From NSCHBC 2026
1. Speed Networking Created Real Conversations
One of the biggest highlights for both Alex and Nathan was NSCHBC’s speed networking session.
The format was straightforward: vendors sat down with groups of registered attendees, and each participant had roughly 90 seconds to two minutes to explain who they were and what they did before the group rotated. What sounds simple turned out to be one of the most efficient relationship-building formats they encountered at a conference.
Rather than relying on chance encounters during coffee breaks or hoping to meet the right person between sessions, attendees had a structured opportunity to make introductions and start real conversations. For snapscale, that was especially valuable because our work is best understood through a direct conversation about a practice’s operational challenges.
Alex described the group as welcoming and genuinely approachable. That openness made the session more than a networking exercise—it created the foundation for relationships that can continue well beyond the conference.
2. Practical Education Beat Theory
The conference also reinforced the value of education that can be applied immediately.
Sean Weiss of DoctorsManagement, LLC delivered a keynote packed with healthcare data, statistics, and practical frameworks. Although a schedule change moved the keynote to the second day, the content made the wait worthwhile. The emphasis was not simply on motivation; it was on giving consultants information they could take back to their teams and use with the practices they serve.
Other sessions followed the same practical approach. Merikay Hunt, M.S., founder of COACH MKay Companies, LLC, led sessions focused on personal development, while Sheikh C. Ali presented “The Power of Personal Branding on LinkedIn.” Across these sessions, the common thread was clear: the best conference education gives professionals something they can apply the following Monday.
3. Practice Owners Need More Than Clinical Expertise
One of the bigger ideas Nathan kept coming back to was the unique role healthcare consultants play in the success of a medical or dental practice.
Physicians spend years learning how to diagnose and treat patients. They are not necessarily trained to build operational systems, manage administrative workflows, or identify every business problem that can emerge as a practice grows.
That is where a strong business consultant can make a difference. Consultants bring an outside perspective, identify operational blind spots, and help practice owners understand what may be holding the business back.
Put simply: clinical training focuses on the health of the patient. Business consulting focuses on the health of the practice.
4. The Gap Between Strategy and Execution
This is where the conversation connects directly to snapscale.
Diagnosing a problem and recommending a solution is one job. Executing that solution consistently, week after week, is another.
In our conversations with practices, we frequently see operational challenges show up at the front desk and throughout administrative workflows. Missed calls, delayed follow-ups, prior authorization work, referral coordination, and other administrative tasks can create friction for both patients and providers.
That is why we believe practice growth requires more than a good strategy. It requires the operational capacity to carry that strategy forward.
How Healthcare Consultants and snapscale Can Work Together
This creates a natural opportunity for consultants and snapscale to complement one another.
A consultant can diagnose a practice’s operational challenges, recommend a better workflow, and help leadership determine what needs to change. Snapscale can provide trained Healthcare Virtual Assistants (HVAs) who help execute those processes day after day.
Our HVAs are trained professionals who work from supervised, HIPAA-compliant offices. Their role is not to replace the consultant’s expertise; it is to help the practice build the operational capacity needed to put that expertise into action.
For example, one direct primary care client reclaimed roughly 25 hours per month with a single HVA and used that recovered capacity to expand what the clinic could offer. The broader lesson is simple: advice can identify where a practice needs to go, but execution is what helps the practice get there.
What We Took Away From Cleveland
Three days at NSCHBC 2026 produced strong conversations, promising referral opportunities, practical education, and a renewed appreciation for the consultants helping physicians run better businesses.
But perhaps the biggest takeaway was the importance of the space between strategy and execution.
Healthcare consultants are already doing the difficult diagnostic work—helping practices identify what is not working and what needs to change. The next question is whether the practice has the people, processes, and capacity to execute that plan.
That is the role snapscale is built to support.
Are You a Healthcare Consultant Helping Practices Scale?
If you help medical or dental practices improve their operations, snapscale can provide the execution support your recommendations need. Trained Healthcare Virtual Assistants can complement your consulting work and help your clients turn operational recommendations into consistent, day-to-day execution.
Let’s explore a partnership. Reach out to Nathan Bush at nbush@snapscale.com to talk through how snapscale can support your clients or send a practice to snapscale.com/start for a 15-minute Clinic Execution Review.